Affiliate
A publisher or media buyer who sends users to an offer and earns commission for an agreed action.
Affiliate Program
A structured relationship between an advertiser and partners covering offers, tracking, commissions and payouts.
Offer
A commercial campaign with defined GEOs, product, traffic sources, KPIs and commission.
CPA
A fixed payment for a qualified action such as registration followed by a first deposit.
CPL
Cost per lead: payment for a contact or application that meets the advertiserʼs criteria.
CPS
Commission paid for a confirmed sale or purchase.
RevShare
The affiliateʼs percentage of calculated net revenue from referred players.
Hybrid
A commission model combining a fixed CPA payment with a RevShare percentage.
Sub-Affiliate
A referral model paying an affiliate a share of revenue generated by recruited publishers.
GEO
The country or region from which traffic is accepted and monetised.
FTD
First Time Depositor: a new player making a qualifying deposit for the first time.
GGR
Gross gaming revenue: player stakes minus winnings before additional deductions.
NGR
Net gaming revenue after taxes, bonuses, fees, chargebacks and other deductions.
Negative Carryover
Moving a negative result from one accounting period into the next.
Hold
A validation period before conversions or payments are approved.
KPI
Measurable traffic requirements such as conversion, deposits, activity and retention.
Postback
A server-to-server notification sending conversion status and parameters to a tracker.
Tracking Link
A unique affiliate URL carrying identifiers used to attribute clicks and conversions.
Cookie Lifetime
The period during which a user visit can remain attributed to an affiliate.
Conversion
A target user action such as a registration, deposit, sale or another offer requirement.
Traffic Source
The acquisition channel, such as SEO, PPC, social ads, ASO, email or influencer traffic.
Brand Bidding
Buying ads for brand names or variations; it is often restricted or requires approval.
Chargeback
A payment reversal that may be deducted from revenue.
Admin Fee
An administrative deduction that may be subtracted from GGR when calculating NGR.